A better voiceover starts with a clearer script.

Give the listener one next step

A service introduction, a booking explanation or a short tutorial is a good starting point. Choose one audience and one action. Trying to fit your entire business into a short clip makes the words harder to follow.

Write down the facts the recording must preserve: the service name, what the customer needs to do, and any restrictions. Separate confirmed information from claims you still need to check. Never ask an AI assistant to fill gaps with a plausible offer, guarantee or testimonial.

Use this brief in a writing assistant you are permitted to use, or follow it yourself:

Rewrite these verified facts as a short spoken script.
Audience: [who is listening]
Purpose: [one thing they should understand]
Next step: [one action]
Verified facts: [facts only]

Use plain British English and short sentences.
Aim for 60–75 words; do not promise an exact duration.
Do not invent benefits, prices, guarantees or testimonials.
Preserve important conditions. Flag missing information.
Write only words intended to be spoken.

Read the result aloud. Remove wording you would not naturally say to a customer. A word count is only a planning aid: pace and pauses determine the final running time.

From business copy to spoken explanation

Fictional example: Harbour Repairs offers online appointment requests. Customers choose a preferred day, describe the fault and receive an email confirming availability. A request is not a confirmed booking.

The revision uses shorter sentences and keeps the booking condition. It does not add a same-day promise, a price or a claim about quality. Both versions were written for this example; they are not measured product outputs.

Generate a short sample before the whole script

ElevenLabs provides text-to-speech generation and voice options. Its official documentation describes these capabilities. Interface labels, voices and plan allowances can change; check the options in your account.

1. Choose an appropriate voice. Start with a voice offered for your intended use. Listen for clarity and a tone that suits your audience. You do not need to clone anyone’s voice.
2. Test the difficult sentence. Include your business name, any abbreviation and an important number. Generate that short passage first, then listen for pronunciation, pace and unintended words.
3. Change one thing at a time. Edit punctuation or wording, or adjust a relevant voice control. Keep the version that is easiest to understand. Regeneration may use credits, so check your allowance.
4. Generate the complete script. Listen from beginning to end while reading the approved text. Check that conditions and negatives are audible and have not changed.
5. Fit it to the video. Give each instruction time to match the relevant screen or visual. If it runs long, shorten the script before trying to speed up the voice.

Test on ordinary phone speakers as well as headphones. Add accurate captions when using the audio in a video, and keep background music low enough for the words to remain clear.

Check usage rights before publishing

ElevenLabs says its free plan does not include commercial use. Paid-plan commercial rights are subject to its terms, necessary intellectual-property rights and feature restrictions; Beta Services are excluded. Audio made before upgrading does not automatically gain a commercial licence. Check the current publishing and commercial-use guidance before generating audio for business use. Sources checked 6 November 2026.

• Check the licence for the plan, voice and feature you use, plus any music or images in the final video.
• Use only scripts and voices you have permission to use. Do not imitate a real person to imply an endorsement.
• Confirm names, amounts, contact details and offers against your original facts.
• Keep the approved script and final audio together so you can update them when the business information changes.
• Describe synthetic narration honestly where relevant, and follow the publishing platform’s disclosure rules.

AI Utility is an independent affiliate of ElevenLabs and may earn commission from qualifying referrals.

For an occasional clip, recording your own voice may be enough. Compare the total time spent drafting, generating and checking before adding another subscription. Our video and voice collection offers other starting points.

Voiceover or presenter?

Read our ElevenLabs vs Synthesia comparison to decide which format fits your next business video.

Make the next task easier too

If the project begins in a team meeting, use our meeting notes workflow and free editable follow-up template to capture the agreed script owner, review date and publishing decision.